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Picot(母公司Lactacis)

 Lactalis is a family-owned dairy group based in Laval (Mayenne), in the west of France.
In 1933, André Besnier started up his cheese-making company. On the first day he collected 17 litres of milk and produced 35 camemberts: the Besnier company was in business. Since then, the group, which adopted the more international name of Lactalis in 1999, has continued to expand rapidly.
Background:
  Picot is an infant milk powder brand under Lactalis which ranks in the top ten global dairy. And now Picot needed a Chinese name to publicize in China. As previous experience of the two companies’ cooperation, Picot and YBS Consulting developed the cooperative relationship again.
Solution:
  Adhering to the spirit of professional services, the team of YBS Consulting gave the plan after deep researching and diacussing over and over again.




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